The Vetro Artistico® Murano trademark

A trademark for Murano glass

Murano glass is undoubtedly one of the most popular souvenirs to bring home after a travel in Venice.
Characterized by the bright colours of Venetian tradition, like gold and red, or by a modern design, sometimes inspired by contemporary artists, Murano glass is blowed by experienced masters who still use an ancient technique.
By blowing an incandescent ball of glass, Murano glass blowers are able to give it different shapes and colours, this way creating original pieces of art – each of them different from the others.

Since its foundation, Promovetro has worked hard to create a trademark for original Murano glass, to protect the image of Murano glass and also to guarantee the customer the origin of the product.

The Vetro Artistico® Murano trademark was finally instituted into law by the Veneto Region in 1994 (Law no. 70 of the 23rd December 1994) to safeguard one of the most famous symbols of Made in Italy in the world and guarantee the fruits of a millenary tradition.

The Vetro Artistico® Murano trademark states that the glass items have been made on Murano island, using only the traditional artistic methods born and developed over a thousand years on the island of Murano.

In 2001 the Veneto Region entrusted to Promovetro the management of the Vetro Artistico® Murano trademark and its promotion all over the world.

The Vetro Artistico® Murano trademark is granted to carefully selected companies, based on restrict criteria. If allowed then they become “concessionary” companies of the trademark. A highly qualified technical and scientific commission keeps the trademark’s use constantly under control.

Currently about 50 small and large glass manufacturers on Murano are concessionary of the Vetro Artistico® Murano trademark. They apply a special stick-on label to their products to guarantee without any doubt the origin of the manufacture: only the allowed companies can use it and affix the Vetro Artistico® Murano trademark stamp on their glass creations.

Know more here: Guide Murano glass